People in America loved the Budweiser “Bohemian-style” pale lager in 1876 as it was presented by Adolphus Busch. For al-beers sold within the U.S., the Busch family corporation, Anheuser-Busch, got a 50.9 percent share of the market based on the St. Louis Business Journal record from 2008. Later that same year, however, Anheuser-Busch sold most of its stock to Belgian-Brazilian beer magnate InBev. Thus, America’s “King of Beers” became “de Koning van Bieren” and sales sagged. Anheuser-Busch InBev plans to give away free beer on September 29 during National Happy Hour as Budweiser, accounts St. Louis Today.
Marketing means giving out free Budweiser
Around 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes, based on local and state rules, will be given out by participating bars and restaurants. The company is intending to raise the share of the market between Sept 25 and October 3 with the “Grab some Buds” advertising campaign. The hope is to receive it back to the 26 % it was in 1988 from the 9.3 % it is now. Drinkers in their mid-20s will be the biggest target of this campaign. This is mostly due to the study that shows de Koning van Bieren hasn’t even been touched by drinkers ages 21 to 27.
St. Louis Today reports a conversation with President Dave Peacock of Anheuser-Busch InBev. He states, “We want to close that gap.”
Texas sells the deep fried beer
At the 2010 Texas State Fair, there is one person to find. You want to discover Mark Zable out there. He’ll be preparing ravioli-sized deep-fried beer, which could (in moderation) make a fine complement to de Koning van Bieren or your beer of choice. 375-degree oil is what is used to fry the salty pretzel dough filled with beer. It only takes 20 seconds to fry. That’s long enough to cook the batter, but not long enough to burn away the alcoholic content of the filling. The London Telegraph reports that diners find the treat delicious, and that Zable is trying to patent the cooking process, which may or may not contain other secret ingredients.
Mark Zable uses a special beer. He uses Guinness. Sorry, Koning van Bieren.
Discover more info on this subject
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
