People in America loved the Budweiser “Bohemian-style” pale lager in 1876 as it was presented by Adolphus Busch. For al-beers sold within the U.S., the Busch family corporation, Anheuser-Busch, got a 50.9 percent share of the market based on the St. Louis Business Journal record from 2008. Later that same year, however, Anheuser-Busch sold most of its stock to Belgian-Brazilian beer magnate InBev. Thus, America’s “King of Beers” became “de Koning van Bieren” and sales sagged. Anheuser-Busch InBev plans to give away free beer on September 29 during National Happy Hour as Budweiser, accounts St. Louis Today.
Marketing means giving out free Budweiser
Around 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes, based on local and state rules, will be given out by participating bars and restaurants. The company is trying to raise the market share between September 25 and October 3 with the “Grab some Buds” marketing campaign. The hope is to get it back to the 26 percent it was in 1988 from the 9.3 % it is now. Drinkers in their mid-20s could be the biggest target of this campaign. This is mostly because of the study that shows de Koning van Bieren hasn’t even been touched by drinkers ages 21 to 27.
“We want to close that gap,” Anheuser-Busch InBev President Dave Peacock told St. Louis Today.
Texas has deep fried beer
At the 2010 Texas State Fair, there is one person to discover. You would like to discover Mark Zable out there. He makes deep-fried beer which complements the de Koning van Bieren beers with it. After filling pretzel dough with beer, he dunks for 20 seconds the dough into 375-degree oil. That’s long enough to cook the batter, but not long enough to burn away the alcoholic content of the filling. Zable is hoping he can patent the cooking process as, reports the London Telegraph, the public loves the treat.
Mark Zable uses Guinness in them though. That means no Koning van Bieren.
Additional reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
